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Salesforce.com buys social media monitoring platform Radian6 for $326m
Salesforce.com has acquired one of the leading social media monitoring platforms out there, Radian6, for a whopping $326m (£215m). There’s money in that there social media measurement. Radian6 is used...
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Booze brands are on their way to Twitter
While alcohol brands have been busy on Facebook, with Diageo among others last year striking a multi million dollar deal for its brands including Smirnoff and Guinness, they have been slower to get to...
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Big business: Social media grows up
Call it social maturity or social CRM, social media is no longer the new kid in marketing but has become a core part of corporate business strategy. Conversations around social media have shifted. Once...
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